# Digital Asset Yield Summit (DAYS) — Brand & Style Reference Guide

> **Purpose:** This document serves as a comprehensive brand bible and style prompt for AI assistants (Claude, etc.) to produce on-brand creative outputs for the Digital Asset Yield Summit (DAYS) — including landing pages, social assets, presentations, emails, UI components, and marketing materials.

---

## 1. Brand Overview

### Identity
- **Full Name:** Digital Asset Yield Summit
- **Acronym / Brand Mark:** DAYS
- **Tagline:** _The ultimate forum for capital allocators to discover the latest advancements in onchain Yield_
- **Parent Company:** Staking Rewards
- **Website:** events.stakingrewards.com/yield-summit
- **Brand Personality:** Institutional, exclusive, precise, forward-thinking, premium

### Positioning
DAYS is a **curated, invite-driven institutional event series** — not a mass crypto conference. It targets capital allocators, family offices, treasuries, banks, and asset managers evaluating or allocating to on-chain yield. The brand must communicate:
- **Exclusivity** — "Inside the Room: Decision-makers + $1B+ Allocators"
- **Institutional Credibility** — standard-setting names in finance (Standard Chartered, Grayscale, 21shares, Danske Bank)
- **Structured Networking** — concierge introductions, curated meetings, Chatham House Rule sessions
- **Global Reach** — five cities across three continents

### Audience
Primary: Institutional capital allocators — funds, family offices, treasuries, banks, asset managers, fintechs, issuers
Secondary: Yield protocols, middleware providers, infrastructure teams, custodians, prime brokers

---

## 2. Logo System

### The DAYS Block Grid
The primary brand mark is a **4×2 grid of colored rectangular blocks** arranged in two rows. The blocks use varying opacities of the brand blue, creating a gradient-like matrix pattern.

**Structure:**
```
Row 1 (top):    [Block] [Block] [Block] [Block]
Row 2 (bottom): [Block] [Block] [Block] [Block]
```

**Color behavior:**
- On **dark backgrounds:** Blocks range from full opacity blue (#1868FF) to low opacity (20%), with the brightest block anchoring one corner and opacity decreasing diagonally
- On **light/blue backgrounds:** Blocks range from semi-transparent white/light blue to full white, maintaining the same diagonal gradient logic
- The grid is always **compact** — blocks touch edge-to-edge with no gaps

**Logo lockup:** The text "DIGITAL ASSET" sits on the first line (top row) and "YIELD SUMMIT" on the second line (bottom row), with the block grid positioned to the right of (or integrated into) the text. The typography uses **all-caps, wide-spaced, geometric sans-serif** lettering.

### Logo on Dark (Primary)
- Text: White
- Blocks: Blue (#1868FF) at varying opacities (100%, 60%, 40%, 20%)

### Logo on Light
- Text: Black
- Blocks: Blue (#1868FF) at varying opacities (100%, 60%, 40%, 20%)

### Avatar / Favicon
- Blue (#1868FF) solid background
- Centered 4×2 block grid using white at varying opacities
- The lightest and brightest blocks create a diagonal highlight pattern

### Clear Space
Maintain at least 1× the height of the block grid as clear space on all sides.

---

## 3. Color Palette

### Primary
| Name | Hex | RGB | Usage |
|------|-----|-----|-------|
| **DAYS Blue** | `#1868FF` | rgb(24, 104, 255) | Primary brand color, hero backgrounds, CTAs, links |
| **Black** | `#000000` | rgb(0, 0, 0) | Dark sections, nav bars, footer, text on light |
| **White** | `#FFFFFF` | rgb(255, 255, 255) | Text on dark, card backgrounds, clean sections |

### Secondary / Extended
| Name | Hex | Usage |
|------|-----|-------|
| **Blue 60%** | `rgba(24, 104, 255, 0.6)` | Block grid opacity variant, secondary elements |
| **Blue 40%** | `rgba(24, 104, 255, 0.4)` | Block grid opacity variant, subtle accents |
| **Blue 20%** | `rgba(24, 104, 255, 0.2)` | Block grid opacity variant, background tints |
| **Dark Navy** | `#0A1628` | Deep dark sections, alternative to pure black |
| **Light Gray** | `#F5F5F5` / `#FAFAFA` | Section backgrounds, cards on white |
| **Mid Gray** | `#6B7280` | Secondary text, captions, metadata |
| **Border Gray** | `#E5E7EB` | Card borders, dividers, subtle structure |

### Category Topic Colors (for icons/badges)
These are used exclusively for dot-matrix topic icons:
| Category | Color |
|----------|-------|
| Purple (arrows/navigation) | `#7C6BF0` / Violet |
| Orange/Amber (location pins) | `#C87D2F` |
| Green (home/base) | `#00A651` |
| Red-Orange (search/discovery) | `#FF4B33` |

### Color Rules
- **Never** use gradients — the brand uses flat color with opacity variation
- Hero sections alternate between **solid blue (#1868FF)** and **solid black** backgrounds
- White is used for content-heavy sections (speakers, topics, FAQ)
- The blue-to-black contrast is the signature visual tension of the brand
- Category icons use their own color palette; these should never bleed into the primary UI

---

## 4. Typography

### Typeface
The brand uses a **geometric, clean sans-serif** — visually closest to:
- **Primary:** Inter, Suisse International, or Neue Haas Grotesk (web: Inter or system sans-serif)
- **Fallback stack:** `'Inter', 'Helvetica Neue', 'Arial', sans-serif`

### Type Scale & Weights

| Element | Size (desktop) | Weight | Style |
|---------|---------------|--------|-------|
| **Hero headline** | 64–80px | Bold (700) | Sentence case or Title Case |
| **Section title** | 36–48px | Bold (700) | Sentence case |
| **Card title / Speaker name** | 18–22px | Semibold (600) | Title Case |
| **Body text** | 16–18px | Regular (400) | Sentence case |
| **Caption / metadata** | 12–14px | Regular (400) | Sentence case, often in Mid Gray |
| **Label / tag** | 12–14px | Medium (500) | ALL CAPS with letter-spacing for tags |
| **Navigation** | 14–16px | Medium (500) | Title Case |
| **CTA button** | 14–16px | Medium (500) | Sentence case |

### Typography Rules
- **Headlines are bold and direct** — short, punchy, institutional language. Example: "Inside the Room: Decision-makers + $1B+ Allocators"
- **Body text is lean** — no fluff, every word earns its place
- **ALL CAPS** is reserved for: logo lockup, small labels/tags, and section overlines (e.g., "+ Confirmed Speakers", "+ Topic overviews")
- **Letter-spacing:** Use `0.05em–0.1em` for all-caps labels; `0` for body and headlines
- **Line height:** 1.2 for headlines, 1.5–1.6 for body text
- **Section overlines** use a small `+` or `✦` prefix character before the label text (e.g., "+ Audience", "+ Locations")

---

## 5. Dot-Matrix Visual System

This is the **signature visual language** of the DAYS brand — a dot-based rendering technique that transforms photographic imagery and icons into a pixelated, data-driven aesthetic.

### Hero Imagery — Halftone Dot Matrix
- Photography (e.g., handshake imagery) is processed through a **halftone dot-matrix filter** — converting continuous-tone images into grids of varying-size dots
- **Color:** Always rendered as **blue (#1868FF) dots on black background** or **black dots on blue background**
- The effect resembles a **digital LED board or data visualization**, reinforcing the tech-institutional crossover
- Dots vary in size based on the luminance of the source image — darker areas have larger/denser dots, lighter areas have smaller/sparser dots
- This treatment is used for: hero banners, event location cards, section backgrounds

### Icon System — Dot-Matrix Icons
Icons are constructed from **uniform circular dots arranged on a grid**, creating recognizable shapes:
- **Arrow icons** (8 directional): Dots form arrow shapes — used for navigation and UI elements
- **Location pin:** Dots arranged in a teardrop/pin shape — used for venue/location
- **Home/pentagon:** Dots forming a house/pentagon outline — used for home/base
- **Search/circle:** Dots forming a circle with a tail — used for search/discovery

**Construction rules:**
- Each dot is a perfect circle
- Dots are placed on a regular grid (approximately 5×5 to 8×8)
- Spacing between dots is consistent (roughly 1× the dot diameter)
- Icons read as recognizable shapes at small sizes
- On dark backgrounds: dots are colored (purple, blue, white)
- On light backgrounds: dots are black or colored per category

### Dot-Matrix Background Patterns
- Large-scale dot grids are used as subtle background textures
- On dark backgrounds: dots appear at very low opacity (5–15%) in a regular grid
- These create a "data field" or "digital canvas" feeling behind content
- The konpo.studio-style (design agency reference) shows these grids with highlighted dots creating letterforms or abstract patterns

### Implementation Notes for Code
When recreating the dot-matrix effect in CSS/SVG/Canvas:
```
- Use a grid of circles with consistent spacing
- For halftone: map source image luminance → dot radius
- For icons: place dots at grid intersections to form shapes
- Dot color: #1868FF (blue) or #FFFFFF (white) on dark; #000000 on light
- Background grid dots: rgba(255,255,255, 0.05–0.15) on dark backgrounds
```

---

## 6. Layout & Grid

### Grid System
- **12-column grid** for main content
- **Max width:** 1280px (desktop), centered
- **Gutters:** 24–32px
- **Side padding:** 24px (mobile), 48px (tablet), 64px+ (desktop)

### Section Structure
The landing page follows a clear vertical rhythm:

1. **Hero** — Full-bleed blue or black background, dot-matrix imagery, headline, date/location, CTAs
2. **Social proof ticker** — Partner/sponsor logos in a horizontal scroll
3. **Speakers** — White background, photo grid with name/title/company
4. **Topics** — Light gray background, category cards with dot-matrix icons
5. **Audience / Stats** — Blue background, large numbers ($1.1T+, 60%, etc.)
6. **Pass tiers** — White background, 3-column pricing cards
7. **Partners** — Dark background, logo grid
8. **Locations** — Dot-matrix city cards with dates
9. **FAQ** — White background, accordion
10. **Footer** — Dark/black background, newsletter signup, location links

### Card Design
- **Speaker cards:** Photo (1:1 ratio, grayscale or natural), name below, title + company in smaller gray text, small flag/location badge in corner
- **Topic cards:** Rounded rectangle, light background, dot-matrix icon on the left, topic name on the right
- **Location cards:** Dot-matrix hero image (city-specific), date above, city name large, country below
- **Pass cards:** White card with subtle border, tier label tag at top, title, description, feature list with `+` bullet prefix, CTA button at bottom

### Corner Accents
Some cards and sections use **small cross/plus marks** (`+`) at corners or intersections — a subtle design detail that references data points and grid intersections. These appear as light gray marks on white sections.

### Card Border Style
Cards in the "Formats" section use a distinctive style: **thin gray borders with small corner marks** at each corner of the card, creating a technical/blueprint aesthetic.

---

## 7. Imagery & Photography

### Photography Treatment
- All photography used in heroes and event cards receives the **dot-matrix halftone treatment** (see Section 5)
- No raw/unprocessed photography should appear in hero sections
- Speaker headshots are the **only** place natural photography appears — shown in grayscale or natural color, typically in 1:1 square crop

### Image Style
- Imagery depicts **handshakes, business meetings, professional networking** — reinforcing the "curated connections" positioning
- Avoid: casual/party imagery, crypto-bro aesthetics, neon/cyberpunk treatments, stock photo smiling groups
- The tone is **boardroom, not ballroom**

---

## 8. Iconography

### Sub-Category Icons
Topic sub-categories use **colored square badges** (slightly rounded corners) with abstract geometric shapes:
- Simple, flat, one-color icon on a colored square
- Colors: Various blues, teals, purples, oranges — distinct per category
- Style: minimal, geometric, slightly abstract — suggesting the topic without being literal

### UI Icons
- Minimal line icons for navigation (hamburger menu, arrows, external link indicator `↗`)
- The external link icon appears as a small `↗` arrow — used on cards that link out
- Small `+` or `✦` decorative elements used as section markers

---

## 9. Components & UI Patterns

### Buttons
| Type | Style |
|------|-------|
| **Primary CTA** | Blue (#1868FF) background, white text, rounded corners (6–8px), medium weight |
| **Secondary CTA** | White/transparent background, dark border, dark text, rounded corners |
| **Dark CTA** | Black background, white text, rounded corners |
| **Ghost CTA** | Transparent background, white border, white text (on dark backgrounds) |

### Tags / Pills
- Small rounded rectangles
- Used for: pass types ("Yield Protocols & Middleware", "All Events Pass", "Complimentary Pass"), audience categories ("Funds", "Family Offices", "Treasuries")
- Light gray background with dark text, or blue background with white text
- Font: 12–14px, medium weight

### Section Overlines
- Pattern: `+ Label Text` or `✦ Label Text`
- Font: 12–14px, medium weight, often in gray or subdued color
- Always above the section title
- Examples: "+ Confirmed Speakers", "+ Topic overviews", "+ Audience", "+ Locations"

### Accordion / FAQ
- Clean, minimal expand/collapse pattern
- Divider lines between items
- `+` icon as expand indicator (rotates to `×` on open)
- Question text in medium weight, answer text in regular weight

### Ticker / Marquee
- Partner logos scroll horizontally in an infinite loop
- Logos appear in monochrome (white on dark, or grayscale on light)
- Smooth, slow animation

---

## 10. Motion & Animation

### Principles
- **Subtle and institutional** — no flashy transitions, no bouncing elements
- **Purposeful** — animation serves navigation and hierarchy, not decoration
- Smooth fades for section reveals on scroll
- Logo ticker scrolls continuously at a measured pace
- Hover states on cards: subtle lift (shadow increase) or border highlight

### Specific Interactions
- **Cards:** Slight scale (1.02) and shadow on hover
- **Buttons:** Background color darken on hover, smooth transition (200ms)
- **Navigation:** Dropdown menus fade in (150ms)
- **Dot-matrix backgrounds:** Optional slow drift/pulse animation at very low intensity

---

## 11. Voice & Tone

### Writing Style
- **Institutional, not hype-driven** — speak the language of allocators, not degens
- **Concise and confident** — every word earns its place
- **Exclusive, not elitist** — "curated" not "restricted"; "application required" not "you can't come"
- **Action-oriented** — "Get my pass", "Apply to Attend", "Become a Partner"

### Vocabulary
**Use:** capital allocators, institutional, onchain yield, portfolio performance, risk mitigation, revenue streams, curated networking, structured introductions, high-signal conversations, Chatham House Rule, concierge introductions
**Avoid:** moon, wagmi, ape, degen, to the moon, lambo, hodl, crypto bros, Web3 buzzwords without substance

### Headline Patterns
- "Inside the Room: Decision-makers + $1B+ Allocators"
- "Discover the latest advancements in onchain Yield"
- "Direct access to the leaders of institutional finance"
- "Built for [audience] who want [outcome]"
- "You're buying [value proposition]"

### Number Formatting
- Use `$1.1T+` not `$1,100,000,000,000+`
- Use `150+` for approximate counts
- Use `60%` for percentage stats
- Large stats are displayed as **hero numbers** — very large font (80–120px), bold

---

## 12. Event Data Reference

### Locations & Dates (2026–2027 Season)
| City | Date | Country |
|------|------|---------|
| Miami | 4 May 2026 | United States |
| New York | 11 June 2026 | United States |
| Singapore | 5–6 October 2026 | Singapore |
| Abu Dhabi | 8 December 2026 | United Arab Emirates |
| Zurich | 18 January 2027 | Switzerland |

### Confirmed Speakers (Miami 2026)
| Name | Title | Company |
|------|-------|---------|
| Laurent Marochini | CEO | Standard Chartered |
| Matthew Sheffield | CIO | Sharplink |
| Luca Prosperi | Co-Founder & CEO | M0 |
| Duncan Moir | President | 21shares |
| Lorien Gabel | CEO & Co-Founder | Figment |
| Vadim Khramov | Founder & CIO | Edge Capital Investment Management |
| Zach Pandl | Head of Research | Grayscale |
| John Fiorelli | Partner | Kenetic |
| Juan David Mendieta | CSO & Co-Founder | Keyrock |
| David Kinitsky | Chief Corp Dev Officer | Everstake |
| Lauri Marekwia | Chief Investment Officer | Valos |
| Alexander Rapatz | CEO | Black Manta Capital Partners |

### Partners & Sponsors
Birch Hill, 21shares, Kenetic, WisdomTree, Falcon, SGMC Capital, Sharplink, Utila, Danske Bank, P2P Labs, Keyrock, M0, Edge Capital, Spartan, Flying Tulip, Fireblocks, Grayscale

### Topic Categories
**Main:** Vaults, Tokenisation & RWA, Onchain Credit Markets, Fixed Income, Staking, Stablecoins, Bitcoin
**Sub-categories:** Understanding Onchain Yield, Regulatory Landscape, Compliance & Risk Frameworks, Digital Asset Custody, Portfolio Integration, Allocator Case Studies

### Event Formats
Keynotes, Panels, Curated Networking, Meetings, Concierge Introductions

### Pass Types
| Pass | Audience | Access |
|------|----------|--------|
| **General Pass** | Yield protocols & middleware teams | 1-day main event, concierge intros, structured networking, Chatham House Rule sessions |
| **Institutional Yield Passport 2026** | Yield protocols, middleware, infrastructure | All-access to every DAYS event in 2026, priority concierge introductions |
| **Capital Allocators (Complimentary)** | Funds, banks, treasuries, family offices, institutions | Application required, white-glove introductions, quiet meeting areas, allocator-only roundtables |

### Key Stats
- `$1.1T+` — AuM Represented
- `60%` — Institutional Allocators
- `100+` — Highly Curated Attendees
- `10+` — Partners
- `10+` — Speakers

---

## 13. Design Inspirations & References

The brand draws aesthetic influence from:

1. **Konpo Studio** (konpo.studio) — Dot-matrix grid typography and icons on dark backgrounds with accent-colored highlighted dots. This studio appears to have designed the DAYS visual identity.

2. **Golden Suisse** — Premium Swiss financial institution aesthetic: dark backgrounds, strong typography hierarchy, clean grid layouts, and a sense of understated wealth. The "wealth preservation" tone.

3. **Leveraged (Getleveraged.com)** — Dark poster/signage design using dot-matrix patterns as hero visuals, large stat numbers, and a moody, tech-financial atmosphere.

4. **Bloomberg Terminal aesthetic** — Data-dense, grid-based, functional beauty. Information hierarchy through size and weight, not decoration.

### What DAYS is NOT
- Not a colorful, playful crypto conference (no Solana Breakpoint vibes)
- Not a developer hackathon (no Terminal green-on-black)
- Not a mass-market expo (no busy booth photography)
- Not a startup pitch event (no gradient backgrounds or emoji)

---

## 14. Quick Reference for AI Prompts

When asking Claude (or any AI) to create DAYS-branded assets, include these key directives:

```
Brand: Digital Asset Yield Summit (DAYS)
Primary Color: #1868FF (vivid blue)
Background: Black (#000000) or Blue (#1868FF), alternating
Text on dark: White
Typography: Inter or geometric sans-serif, bold headlines, clean body
Visual signature: Dot-matrix halftone imagery (blue dots on black)
Logo: 4×2 block grid with opacity gradient + "DIGITAL ASSET / YIELD SUMMIT" text
Tone: Institutional, exclusive, curated — NOT crypto-bro or hype-driven
Audience: Capital allocators, family offices, treasuries, $1B+ institutional players
Layout: Clean grid, generous whitespace, section overlines with "+" prefix
Icons: Dot-constructed (circles on grid), not line or filled
Photography: Halftone dot-matrix treatment only (no raw photos in heroes)
```

---

*This guide was compiled from the DAYS website (events.stakingrewards.com/yield-summit), uploaded design assets, social media materials, and design inspiration references provided by the Staking Rewards team. Last updated: March 2026.*
