+Brand kit
Brand and assets
Everything you need to represent the Digital Asset Yield Summit. Logos, colours and type, ready to copy or download.
+Logos
The DAYS mark
A four by two grid of blocks in DAYS Blue, locked up with the wordmark. Pick the variant built for your background. Copy the SVG straight into a design tool, or download the file.
+Usage
Keeping the mark right
Do
- Keep clear space around the mark, at least the height of one block in the grid.
- Use the white lockup on photography or busy colour.
- Use the supplied SVGs so the mark stays crisp at any size.
- Pair the mark with Instrument Sans and DAYS Blue.
Don't
- Recolour the mark or change the block opacities.
- Stretch, rotate, or add shadows, gradients or outlines.
- Place the light lockup on light, or the dark lockup on dark.
- Rebuild the wordmark in another typeface.
+Colour
Palette
Flat colour with opacity variation, never gradients. DAYS Blue carries the brand against black and white. Click any swatch to copy its hex.
Primary
Neutrals
Blue, opacity steps
100%
60%
40%
20%
These four opacities build the diagonal gradient of the block grid.
+Typeface
Instrument Sans
A clean geometric sans used across every DAYS surface. Headlines run tight and bold, body stays lean.
Regular
400
Where private capital meets digital asset yield
Medium
500
Where private capital meets digital asset yield
Semibold
600
Where private capital meets digital asset yield
Fallback stack
'Instrument Sans', 'Helvetica Neue', Arial, sans-serif+Brand support
Need something that isn't here?
For bespoke lockups, event creative, or questions about using the DAYS brand, reach the team and we'll help.